Facts & Figures

Online advertising market in India is projected to reach Rs. 2,938 Crore by March' 2014.

Till March' 2014 Search & Display advertising constituted about 38% (Rs. 850 Crore) & 29% (Rs. 662 Crore) of the total online advertising spend respectively.

The share of advertisements on mobile phones and tablets grew from 7% share in FY 2011-2012 to 10% of the Indian online ad market in FY 2012-2013, amounting to spends worth Rs. 230 Crore.

Social media, e-mail and video advertising constitute 13% (Rs. 300 Crore), 3% (Rs. 68 Crore) and 7% (Rs 150 Crore) of the online advertising market respectively.

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